American Music Awards Ratings Drop 40%
Awards shows seem to be another casualty of the pandemic in 2020, with major shows like the Emmys, the CMA Awards, and the ACM Awards all garnering much lower viewership than normal this year. The American Music Awards followed that trend as well, with its Sunday night show (Nov. 22) drawing its smallest audience ever, according to The Hollywood Reporter.
The show garnered 4.01 million viewers for the night, a 40% drop from the 2019 show, and earned a 1.0 in adults 18-49 (a 41% drop in the demo year-over-year).
Two NFL games were the big winners for the night, with both Fox’s late afternoon game and NBC’s prime time matchup drawing their biggest audiences since week one of the season.
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
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