Monument Records, led by Jason Owen and Shane McAnally, has added an in-house promotion team, led by Drew Bland, who will oversee executives based in various regions across the country.
Katie McCartney has been promoted to General Manager, while Lisa Mastrianni joins as Director, Regional Promotion and Katelyn Lester joins as Manager, Regional Promotion. One additional regional will be announced in the coming weeks.
“There has never been a more crucial time to invest in music, and in the creative community we are all part of, and that’s what we’re doing with the expansion of Monument,” said Owen.
Bland comes to Monument Records from Seattle’s KKWF, where he was the Program Director. In Bland’s 15-year career in radio, he has programmed major market radio stations in Phoenix, Orlando and Seattle. He has won an ACM Award for Station of the Year and a CMA Award for his work.
“We wanted a head of promotion that will approach radio as we approach everything we do, with a unique and limitless view. Drew’s background as a PD, and his overall vision for what a promotion staff can do, made him an obvious choice,” said McAnally.
“I am grateful to be joining Monument Records at this exciting time. It’s thrilling to start this new career chapter combining my programming background to the incredible team led by the most progressive professionals in the business” said Bland. “I can’t wait to leave the house and hit the road with our amazing regional team and dynamic artists to visit each market.”
McCartney joined Monument in 2017 to help re-launch the imprint, she had previously spent time at Universal Music Nashville, Sony Music Nashville, and Lyric Street Records, among others, and has worked on major marketing campaigns for superstar acts such as Rascal Flatts, Vince Gill, Shania Twain, Lauren Alaina, and Brothers Osborne. As General Manager, she oversees the team and all label operations.
“In an ever shifting landscape, it was important to keep the team small and nimble, and most importantly to find individuals that have unique views on how to thoroughly infiltrate markets on the ground level,” said McCartney.
The team will begin promoting Walker Hayes’ new single “Trash My Heart,” which releases digitally on April 24 and impacts radio in June.
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