Hip-hop artist KB has launched a joint partnership with Sony Music, partnering his own HGA Music imprint with Sony’s Essential Sound/Provident Label Group.
KB has released four studio albums, and has had projects reach the Top 5 on Billboard‘s Top Rap Album chart, including 2012’s Weight & Glory and 2015’s Tomorrow We Live. He has just released his first single under the new Sony deal, titled “Armies,” along with a lyric video for the track.
“It feels as if God has been preparing me for the music that I’m making right now,” said KB. “I’m profoundly grateful for all the possibilities that it brings and I hope that it will make a positive impact on our culture and the world. I’m excited to see what this new partnership has in store.”
“KB’s deep connection with his fans is obvious,” said Jason McArthur, Vice President of Artists & Repertoire for Sony Music Entertainment’s faith-based division Provident Label Group. “KB is one of those rare talents whose creativity, charisma and masterful hip-hop lyric writing are surpassed only by his depth and passion for his mission. I knew right away he was someone we wanted to partner with.”
Phil Thornton, SVP/General Manager of Essential Sound/Provident Label Group says, “We are thrilled to welcome KB to our Essential Sound/Provident family. I’ve been a longtime fan of KB’s incredible artistry. His skilled lyricism and candid performances continue to break boundaries and command attention with all his fans worldwide. We are excited about this partnership and look forward to releasing new music soon!”
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