Facebook To Allow Users To Monetize Livestreams

Facebook has introduced a new plan to let users charge for their livestreams, which will provide musicians and creators with the ability to monetize their performances and events.

Facebook and Instagram Live have become a go-to spot for musicians for their livestreams since the coronavirus pandemic canceled all artist tours, but monetizing those streams has not been possible previously, except for donations to certain non-profits.

The company also announced it will be expanding its “Stars” tipping system to musicians in which a performer can receive “tips” when users send them a “Star.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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