The New Heartland Group has launched an entertainment division, One Bullet Entertainment (1BE), which includes artist management as well as work in direct artist-to-brand partnerships. Paul Jankowski leads the new division.
Danielle Bradbery joins as the first artist signed to the new management company, while the new division has also announced that Lipton Tea retained 1BE to secure the Luke Bryan partnership, which includes Lipton’s sponsorship of Bryan’s “Proud To Be Right Here” tour.
“Paul and his team have been instrumental in managing all aspects of our Lipton brand partnership with music mega-star Luke Bryan,” said Pepsi-Lipton Partnership Brand Communications lead, Heather Simmons. “Paul has personally been involved in every step of the way. He navigates inevitable challenges with urgency and professionalism, and keeps everything on track and moving forward. Paul and his team are responsive and always willing to go the extra mile. Working with them is truly a pleasure.”
“Finding the right manager is as important as finding the right song,” said Bradbery. “There has to be deep mutual trust as well as an unwavering passion for the music. There was no doubt that Paul and his team were the right fit for me, especially at this important phase of my career. I love how they think strategically while really understanding me as an artist. I’m excited to be One Bullet’s first artist!”