Sony Music Entertainment, IT City Entertainment Ink Development Deal

Sony Music Entertainment and Nashville-based IT City Entertainment are developing a new scripted TV series, The Muse, which showcases the creative inspiration behind some of music’s biggest songs. Acclaimed producer and writer Mark Steilen (Tag, Shameless, Divorce) will be the showrunner in development.

The Muse will draw from Sony Music’s recorded music library to tell the emotional and creative stories behind these songs. The show was created by IT City Entertainment’s co-founders Brian Williams and Keith Hayman.

“With so many legendary artists in their amazing repertoire, Sony Music is an ideal partner to help bring The Muse to life,” says Hayman. “The show will take a deeper dive into the emotional drivers behind some of the most iconic songs to provide fans with behind-the-scenes access to the song development process.”

“We are excited to work with IT City Entertainment to develop this creative show concept,” says Jim Catino, Executive Vice President of A&R, Sony Music Nashville. “The Muse is a celebration of our historic catalog of songs and we hope it will serve as inspiration for aspiring artists.”

“IT City Entertainment was formed to bridge the gap between Nashville’s deep talent pool and the distribution pipelines on the West Coast,” says Williams. “The company is positioned to develop talent and projects across the spectrum of entertainment, and these kind of partnerships perfectly fit within our mission.”

Based in Nashville, IT City Entertainment develops and produces a variety of live events, and film, television, music, and comedy specials.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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