Marcie Allen Is In Discussions To Sell MAC Presents

Marcie Allen

MAC Presents President/founder Marcie Allen is currently in discussions to sell the company, a rep has confirmed to MusicRow Magazine.

The agency has brokered and executed programs for clients including Sony, Southwest Airlines, YouTube, Microsoft, Verizon, AT&T, Delta, and artists including The Rolling Stones, John Mayer, John Legend, Imagine Dragons, Keith Urban, Lady Antebellum, Kelsea Ballerini, and more.

“I started MAC Presents in 2004 on my dining room table in Nashville, TN,” Allen says in a statement provided to MusicRow Magazine. “My goal was to create an agency that connected artists, brands and fans around the world. Since the inception of MAC, I have been extremely fortunate to have had the opportunity to work with many of the world’s leading artists and brands alike. Over the years, I have had several inquiries from companies who were interested in MAC and the great success that we have experienced. After 25 years in the music business, I have decided to listen to the inquiries in greater depth to see if the timing is right for the next chapter as part of a larger company.

“Losing my father last year forced me to take some time for self-reflection and have discovered that in addition to building my business, I also want to focus my efforts on helping the next generation of female leaders in the music industry. As a pioneer of music brand partnerships, I am proud of the career and the company I have built and am excited for what the future holds.”

Allen launched her music industry career at Cellar Door Concerts, which is now part of Live Nation. She then joined WME’s Nashville office, before launching MAD Booking & Events in 1999. In 2004, she decided to focus on branding and partnerships and founded MAC Presents in Nashville, before later expanding the company to New York.

Allen’s board memberships include the Country Music Association and Berklee College of Music, among others.


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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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