Luke Bryan Launches Beer Line With Constellation Brands
Luke Bryan has launched Two Lane American Golden Lager with Constellation Brands. Bryan was involved in the entire process of the new line, from tasting to creative development. Two Lane will be available in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia, beginning March 2, and will be sold in 6-pack cans, 12-pack cans, 16-ounce single-serve cans and on draft.
Two Lane beer is made with two-row American barley and water sourced from the Blue Ridge Mountains.
“Between my songs, Instagram posts and onstage toasts to my audience, it’s no secret that I like beer,” Luke said. “For a long time, I’ve dreamed of creating a beer to enjoy no matter if you are hanging out at one of my shows or at home with friends and family, and I was so grateful to find a partner in Constellation to make that dream a reality.”
“We’re thrilled to introduce Two Lane Lager to fans in collaboration with Luke. As a self-proclaimed ‘beer expert,’ he’s the perfect complement to our expert brewers,” said John Alvarado, SVP, Brand Marketing Beer Division, Constellation Brands. “Two Lane Lager is a natural extension of our high-end portfolio, offering a clean and crisp taste that transports you to a place where good friends and good times are waiting, and the beer is always cold.”
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