Cumulus Media Names Mike Preston Program Director At KPLX, KSCS
Mike Preston
Cumulus Media has named Mike Preston as program director for its Dallas/Fort Worth country radio stations KPLX/99.5 The Wolf and KSCS/New Country 96.3.
Preston most recently served as Sr. VP/Programming for iHeartMedia in Baltimore, Maryland and was Program Director for country station WPOC and Adult Hits station WQSR/102.7 JACK-FM. During his career, Preston has also worked as PD for Entercom country station KKWF/100.7 The Wolf and Rhythmic AC station KHTP/Hot 103.7 in Seattle. Preston has also previously served as senior programmer with CBS Radio in San Francisco and Seattle and served at ABC Radio’s WPLJ in New York.
“These two country brands, each in their own distinctive way, have captured the hearts of DFW country music fans. We believe Mike Preston is the right person to lead our talented teams into the future,” said Dan Bennett, Regional Vice President, Cumulus Dallas-Houston. “Mike has had big success in his career as a creative PD who knows how to coach big time talent. We can’t wait to have him in Dallas to further ignite two of the most listened-to country stations in America.”
Preston added, “I’m honored to be joining Cumulus and taking the helm of these two storied stations. Country music is alive and well in Texas and I can’t thank Dan Bennett, Brian Philips and Bruce Gilbert enough for the chance to work with these amazing brands and their teams.”
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