19 Major Organizations Pledge To Support She Is The Music’s SITM12 Initiative

Nineteen major organizations—including labels, performing rights organizations, talent agencies, digital providers, and streaming services—have pledged to support the nonprofit She Is The Music (SITM) latest initiative, SITM12, through providing resources to aid the nonprofit’s three pillars, including all-female songwriting camps, mentorship, and a global database of female music creators.

The campaign’s first partners to commit include 19 major organizations: Universal Music Group, Sony Music Group, Warner Music Group, Disney Music Group, Billboard, Spotify, ASCAP, BMI, Friends At Work, Women Nation/Live Nation, WME, CAA, UTA, Paradigm, American Express, YouTube/Google, Facebook/Instagram, Gucci, and Annenberg Foundation.

The commitment from the various partners will help fund 12 all-female songwriting camps and sponsor artist and executive speaking events for SITM’s mentorship program. SITM12 partners can also commit to organizing one of the 12 songwriting camps and are being encouraged to bring outside brand sponsors to support the initiative. Music organizations can also commit a select number of internships from their existing college programs to be specially earmarked for female students from SITM’s organization.

Additionally, it was announced that Dr. Stacy L. Smith, founder of the Annenberg Inclusion Initiative, has joined the nonprofit’s Board of Directors, alongside Jody Gerson, Alicia Keys, Ann Mincieli and Samantha Kirby Yoh.

The initiative is named after the 12% of female songwriters represented in music; the effort will offer companies and artists additional resources to improve access and career opportunities in various sectors of the music industry.

SITM cofounder Gerson said, “SITM was created to increase the percentage of women working in music and those numbers are finally beginning to shift. As we drive forward in full force, this campaign will be crucial to this pivotal moment of change. We are grateful to SITM12’s first partners for their leadership and generosity in helping to create a music world that is equal and inclusive to women.”

 

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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