In its second year, ReviverFest 2019 brings radio industry members and invited guests to San Diego, California for music, fun and camaraderie over the weekend (Dec. 13 – 15).
The 3-day industry excursion was held at Hotel del Coronado, which is perhaps best known for being featured in Some Like It Hot, starring Marilyn Monroe. The movie is among a dozen films that has featured the iconic hotel. Built in 1888 and known affectionally as “The Del,” it’s rich heritage also includes hosting over 15 presidents including William Howard Taft, Franklin D. Roosevelt, John F. Kennedy and more recently, Barack Obama. Notable guests have also included everyone from Thomas Edison and Charlie Chaplin to Brad Pitt and Madonna.
Taking advantage of the coastal scenery, the weekend schedule offered attendees both action-packed activities and relaxing opportunities on the beach. Led by President/CEO David Ross and Executive VP/GM Gator Michaels, Reviver created this event in 2018 to thank industry reps for their support and to offer a fun getaway as the year comes to a close. The gathering also gave guests the chance to hang with Reviver’s artists and songwriters, and to hear both current and brand new music.
Friday started the festivities with an afternoon of cocktails and beach-side noshing before moving inside to The Crown Room, fully decorated for the Christmas holiday. After cocktails and dinner, the industry members were entertained “Nashville-style” with an acoustic writers’ round. The round included Reviver Music’s David DeVaul, Alex Kline and newly signed singer/songwriter Brooke Moriber. Special guest Tenille Arts also joined the round to perform her upcoming single “Somebody Like That,” co-written and produced by Kline. The single impact date at radio is January 13, 2020 with her sophomore album, Love, Heartbreak, & Everything in Between, slated for a January 10, 2020 release.
Wrapping up the round was Reviver Music’s Aaron Goodvin who performed a powerful and gritty version of the Charles Brown 1960 hit, “Please Come Home for Christmas.”
Afterwards, the evening continued into the later hours with a fun poker tournament led by Reviver’s Dave Collins (National Director of Promotion) and in another room, karaoke led by Promotion Manager Roger Fregoso. Promotion Manager Kellie Longworth left the audience stunned with her karaoke performance of a Patty Loveless classic with David Ross’ wife, Jen, proclaiming “Somebody give her a [record] deal!”
On Saturday, invited guests enjoyed several options during the day to make the most of their visit to the East coast, which is just 20 miles north of the Mexican border. Options included relaxing at Hotel del Coronado or venturing into the town of Coronado Island, enjoying a round of golf at the Coronado Golf Course, testing one’s angling skills on a fishing excursion in San Diego Bay, relaxing at the hotel’s spa, or going to the world famous San Diego Zoo. That evening, everyone was debating on which excursion was the best. Spoiler alert: they all were.
Saturday night started with a wine-tasting session outside at the hotel’s Vista Walk before heading downtown to the Tin Roof (Yes! San Diego has its own Tin Roof, which was a subtle reminder of the vast impact our industry has across the country and beyond.)
San Diego’s country radio station KSON Country and Reviver Records presented the free evening show which featured performances by Reviver artists Thompson Square, Tenille Arts and Aaron Goodvin. Donations were taken at the door benefiting Just in Time, a local charitable organization that helps transition-age foster youth, ages 18-26, achieve self-sufficiency and well-being in San Diego. A standing-room only crowd cheered on each performer while singing along.
An impromptu “after party” erupted afterwards back at the hotel allowing everyone to wind down with additional beverages. We knew the fun-filled event was coming to a close as pizza arrived for the last of the hard core celebrators, squeezing every inch of enjoyment out of the weekend and proclaiming the success of ReviverFest 2019.
Besides taking home a fun experience, attendees also came home with gift bags which included high-end head phones from KICKER Performance Audio. Both KICKER and fellow sponsor Eskimo Joe’s also offered pop-up shops for guests at the hotel.
Also attending from Reviver were Paul Williams (VP of Marketing & Artist Development), Jim Malito (VP of Promotion), Clay Henderson (National Director of Marketing), Hayley Cowoski (Manager of Marketing & Artist Development), Promotion Managers Suzanne Durham, Will Robinson, Stephanie Seiple, and Executive Assistants Kelly Ziegenfuss and Anna Bea Major. Reviver’s supporting team members Clay Myers and Carole-Ann Mobley were also in attendance.
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