Heath Sanders Joins The Valory Music Co. Roster

Pictured (L-R): Back Row – L3 Entertainment’s Cody Villalobos, Big Machine Label Group’s Allison Jones, L3 Entertainment’s Pete Hartung, Tour Manager Ricky Crawford, Big Machine Label Group’s Andrew Kautz; Front Row – The Valory Music Co.’s George Briner, Heath Sanders, Big Machine Label Group’s Scott Borchetta. Photo Credit: Seth Hellman

Heath Sanders has signed with The Valory Music Co. The former oilfield worker turned singer/songwriter has performed alongside artists including Justin Moore, Drake White and Chase Rice.

“Heath Sanders has the talent and voice that people will be talking about from the very first time they hear him,” said The Valory Music Co. President George Briner. “And this boy is country, through and through.”

“A friend of mine once told me, ‘don’t just make music, make history,’ and that goal just became much more attainable,” said Sanders. “After watching the Big Machine Label Group build the careers of some of my heroes, it’s an honor to experience firsthand the welcoming spirit, work ethic and love for music that is the driving force behind the team at The Valory Music Co. This is life changing and I’ll be forever grateful for the opportunity.”

The Arkansas native joins the Big Machine Label Group imprint which features Thomas Rhett, Brantley Gilbert, Sheryl Crow, Justin Moore, Eli Young Band, Aaron Lewis, Tyler Rich, Avenue Beat and Conner Smith. Sanders is managed by L3 Entertainment in Nashville.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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