Dolby Atmos Music Coming To TIDAL HiFi

TIDAL and Dolby Laboratories are introducing a more authentic way to enjoy songs with Dolby Atmos Music, now available on TIDAL HiFi. Beginning today, members subscribing to the TIDAL HiFi tier with compatible Android smartphones or tablets will have access to a growing library of music available in Dolby Atmos from Universal Music Group and Warner Music Group.

The current library includes songs from artists such as The Weeknd, Blondie, Ariana Grande and more. TIDAL is working closely with its artist-owners, including JAY-Z, to mix their catalogs in Dolby Atmos – which are expected to become available in 2020.

“TIDAL members have come to expect the highest quality listening experience from our platform, and it is a priority for us to stay at the forefront of innovation,” said Lior Tibon, Chief Operating Officer, TIDAL. “Dolby Atmos will give music fans the ability to enjoy the best possible audio quality.”

Dolby Atmos lets listeners connect with music at its fullest capacity and creative potential. Listeners can discover hidden details and subtleties with unparalleled clarity. Whether it’s a complex harmony of instruments placed around a listener, the unleashing of a legendary guitar solo, a massive bass drop that washes over you, or the subtle breath a singer takes, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.

To enjoy Dolby Atmos Music, TIDAL will automatically default to this experience if a Dolby Atmos mix is available. Tracks will be identified by a “Dolby logo” visual badge as well as through a “Dolby Atmos” identifier that will display once a song is selected. Users can also click on the “Dolby Atmos” menu option under the “Explore” tab on the TIDAL app to explore the library of tracks available in Dolby Atmos. Dolby Atmos is now available to TIDAL members subscribing to the HiFi tier, which already features HiFi and Master quality audio.

“Dolby Atmos is redefining how music is created, allowing artists and fans to experience it like never before,” said John Couling, Senior Vice President, Commercial Partnerships, Dolby Laboratories. “Together with TIDAL, we are expanding the reach of Dolby Atmos Music by enabling a more immersive way for people around the world to enjoy their favorite songs and albums.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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