UMG Launches Analytics App For Artist Teams

Universal Music Group has launched a new analytics app, titled Universal Music Artists (UMA), which will provide UMG artists and their teams with data from Apple Music, Amazon, Spotify, and YouTube. The app will also serve as a one-stop shop for insights from Facebook, Instagram, and Twitter, tracking an artist’s followers and audience interactions such as comments and shares.

The app’s dashboard will display information regarding an artist’s total streams and audience numbers, as well as performance data from an artist’s top 40 most-popular songs. Data for each track can be viewed using different metrics, such as by country or by platform. A music tab will also offer data on YouTube video views, both globally and by country. The UMA app will update data every half hour and will allow users to see audience demographics.

Analytics from Deezer are set to be added next year. The new UMA offering follows similar analytics apps from Spotify and Apple Music.

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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