Lauren Zimmerman Joins Sony Music Nashville

Lauren Zimmerman. Photo: Alan Poizner

Lauren Zimmerman has been named Manager, Digital Strategy for Sony Music Nashville. She will report to Ed Rivadavia, VP, Digital Strategy for Sony Music Nashville.

Prior to her work with Sony, Zimmerman was Audience Acquisition Specialist for the Grand Ole Opry, where she developed, implemented and managed the show’s social media and artist activation strategies.

Rivadavia said, “It’s with great excitement that we welcome Lauren to the Sony Nashville team! Not only does she arrive with several years’ immersion in a range of digital strategy priorities—social media, CRM, advertising, D2C and, of course, on-boarding new technologies—but also valuable experience executing customized digital marketing activities for all kinds of country artists, through her work at the Grand Ole Opry.”

“I am beyond thrilled to join Sony Music Nashville and to continue to build upon SMN’s digital innovation and impact. I am honored to work alongside Ed and the incredible SMN team. I am looking forward to utilizing my strengths and talents to take SMN and its artists to the next level,” remarked Zimmerman.

Zimmerman can be reached at lauren.zimmerman@sonymusic.com.