CMA’s Female-Focused Awards Show Sees 12% Increase In Viewership For 2019

Carrie Underwood, with special guest hosts Dolly Parton and Reba McEntire, host “The 53rd Annual CMA Awards” live from Bridgestone Arena in Nashville Wednesday, November 13 on ABC. Photo: John Russell/CMA

In an evening brimming with strong performances from female artists, and hosted by a trio of country music’s queens—namely, Reba McEntire, Dolly Parton and Carrie Underwood—this year’s CMA Awards telecast on Nov. 13 saw a 12% increase in viewership over the previous year.

Last night’s awards show earned a 2.0 rating in the adults 18-49 demographic, and brought in 11.3 million viewers, according to zap2it.com (Live+SD ratings), marking a 12% increase from 2018’s 10.1 million viewers (and 2018’s comparable 2.1 rating in the 18-49 demo).

Garth Brooks was the evening’s top winner, taking home his seventh Entertainer of the Year honor. Kacey Musgraves was named Female Vocalist of the Year (and earned Music Video of the Year for “Rainbow”). Maren MorrisGIRL was Album of the Year, while Luke Combs was named Male Vocalist of the Year and earned Song of the Year for “Beautiful Crazy.” Blake Shelton‘s “God’s Country” was named Single of the Year. Dan+Shay was named Vocal Duo of the Year, while Old Dominion earned Vocal Group of the Year. Ashley McBryde was named New Artist of the Year, while Jenee Fleenor was named Musician of the Year. Lil Nas X and Billy Ray Cyrus‘ “Old Town Road” was named Musical Event of the Year.

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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