While Wednesday evening’s (Nov. 14) Country Music Association Awards was both the highest-rated program for the night and the most-watched entertainment program on ABC this season, the show hit a new low in ratings, bringing in a 2.1 rating in the 18-49 demo, with 10.06 million viewers, according to Zap2It.
Those numbers top the evening, but also mark a 34 percent drop in the 18-49 demo from 2017, and a 29.5 percent drop in total viewers from last year’s 14.29 million. It also represents more than a full point rating drop from last year’s 3.2 rating.
The awards show’s previous low came in 2016, when it brought in 12.5 million viewers and a 2.9 rating in the demo, though the show was airing opposite the World Series Game 7 that year.
Source: The Nielsen Company, posted on Zap2it.com.
CMA Awards Viewership (live and same day)
- CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
- Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
- Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020