Bluewater Music has appointed Liam McMellon as Creative Director, based in London UK. He will be responsible for a wide range of creative projects, including artist development and artist management for Bluewater’s creative division.
Bluewater’s president, Peter Roselli, says, “We’re thrilled to continue our work with Liam. His extensive experience and deep knowledge of the UK music industry aligns with Bluewater’s vision to further develop its international growth.”
McMellon joined Bluewater Music in a consultant role in 2017, signing UK Americana Award winners Curse of Lono, Norway’s Violet Road, hit songwriter Greg Becker, singer-songwriter Roseanna Reid, film production company Goldfinch Music and the new UK based band, The Violets.
The role will also include working with Bluewater client, VEVA Sound on their latest service VEVA Live. The VEVA Live service verifies, validates, and archives live performances during artist tours for future exploitation.
McMellon moves to Bluewater from the UK film and TV production company Goldfinch where he served as the in-house music supervisor. His industry career started at multi-award winning, UK independent record label, Silva Screen Records/ So Recordings, where he worked on notable film and TV soundtrack successes, before working for Silva Screen Records’ joint venture, Southern Crossroads Music during which he ran the Nashville entity.
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