ATLive Partnership With MAC Presents Brings Stellar Line-Up To 90,000 Fans

Photo: courtesy of AMB Sports and Entertainment.

AMB Sports and Entertainment (AMBSE) launched its first self-promoted concert series, ATLive this past weekend on November 15 and 17, bringing more than 90,000 fans together in Atlanta at Mercedes-Benz Stadium for two nights.

The impressive two-night line-up included country superstars Keith Urban, Blake Shelton, and Eric Church. Featured artists also included newly crowned Male Vocalist of the Year Luke Combs, four-time CMA and Grammy-nominated Brothers Osborne, as well as other hit makers Sam Hunt, Sugarland, Judah & the Lion, and newcomer singer-songwriters Cale Dodds and Caylee Hammack.

The line-up came to AMBSE in partnership with MAC Presents led by industry power house Marcie Allen. ATLive was produced by AMBSE with Messina Group overseeing production of shows.

“Mercedes-Benz Stadium is an unprecedented venue for the city of Atlanta, so it was important to showcase an equally one-of-a-kind lineup of all-star country talent for AMB Sports & Entertainment’s first concert series,” says MAC Presents President Marcie Allen. “Thanks to the incredible artists who performed and the 90k+ devoted fans who attended ATLive. Excited for 2020!”

Pictured: Luke Combs (center) with MAC Presents President Marcie Allen and her NYU Steinhardt class at ATLive on Sunday, November 17, 2019.

“From the beginning, our goal was to create a concert series that would be the must-see event for Atlanta while allowing us the opportunity to give back to our communities and those in need. We are thrilled to say that ATLive exceeded our expectations,” says Tim Zulawski, chief revenue officer, AMB Sports and Entertainment. “It’s important for our organization to provide fans the best possible experience and for our first self-produced music series, we couldn’t be prouder of its success both for us as well as the organizations that will benefit. We look forward to bringing ATLive back for year two in 2020.”

AMBSE, in partnership with the Arthur M. Blank Family Foundation, donated more than $100,000 each to two worthy organizations, the Johnny Mac Soldier’s Fund which honors military service and sacrifice by providing scholarships to veterans and military family members, and the Quest Community Development Organization whose mission is to develop affordable housing and provide needs-based community services for underserved individuals and families.

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Sherod Robertson

Sherod Robertson is President and Owner of MusicRow Enterprises. He oversees all operations and develops strategic initiatives for MusicRow magazine, RowFax, and MusicRow's CountryBreakout chart. Robertson previously served as Director of Finance of Arista Records after beginning his career as Vice President of Finance and CFO at Reunion Records.

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