• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album Releases
    • Single Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu

ATLive Partnership With MAC Presents Brings Stellar Line-Up To 90,000 Fans

November 19, 2019/in Featured /by Sherod Robertson

Photo: courtesy of AMB Sports and Entertainment.

AMB Sports and Entertainment (AMBSE) launched its first self-promoted concert series, ATLive this past weekend on November 15 and 17, bringing more than 90,000 fans together in Atlanta at Mercedes-Benz Stadium for two nights.

The impressive two-night line-up included country superstars Keith Urban, Blake Shelton, and Eric Church. Featured artists also included newly crowned Male Vocalist of the Year Luke Combs, four-time CMA and Grammy-nominated Brothers Osborne, as well as other hit makers Sam Hunt, Sugarland, Judah & the Lion, and newcomer singer-songwriters Cale Dodds and Caylee Hammack.

The line-up came to AMBSE in partnership with MAC Presents led by industry power house Marcie Allen. ATLive was produced by AMBSE with Messina Group overseeing production of shows.

“Mercedes-Benz Stadium is an unprecedented venue for the city of Atlanta, so it was important to showcase an equally one-of-a-kind lineup of all-star country talent for AMB Sports & Entertainment’s first concert series,” says MAC Presents President Marcie Allen. “Thanks to the incredible artists who performed and the 90k+ devoted fans who attended ATLive. Excited for 2020!”

Pictured: Luke Combs (center) with MAC Presents President Marcie Allen and her NYU Steinhardt class at ATLive on Sunday, November 17, 2019.

“From the beginning, our goal was to create a concert series that would be the must-see event for Atlanta while allowing us the opportunity to give back to our communities and those in need. We are thrilled to say that ATLive exceeded our expectations,” says Tim Zulawski, chief revenue officer, AMB Sports and Entertainment. “It’s important for our organization to provide fans the best possible experience and for our first self-produced music series, we couldn’t be prouder of its success both for us as well as the organizations that will benefit. We look forward to bringing ATLive back for year two in 2020.”

AMBSE, in partnership with the Arthur M. Blank Family Foundation, donated more than $100,000 each to two worthy organizations, the Johnny Mac Soldier’s Fund which honors military service and sacrifice by providing scholarships to veterans and military family members, and the Quest Community Development Organization whose mission is to develop affordable housing and provide needs-based community services for underserved individuals and families.

  • Author
  • Recent Posts
Sherod Robertson
Sherod Robertson
Sherod Robertson is President and Owner of MusicRow Enterprises. He oversees all operations and develops strategic initiatives for MusicRow magazine, RowFax, and MusicRow's CountryBreakout chart. Robertson previously served as Director of Finance of Arista Records after beginning his career as Vice President of Finance and CFO at Reunion Records.
Sherod Robertson
Latest posts by Sherod Robertson (see all)
  • Napa Valley’s Live In The Vineyard Goes Country Features Good Music, Food & Wine - May 2, 2022
  • Garth Takes Show ‘Off The Rails’ At Nissan Stadium - April 18, 2022
  • Cole Swindell Celebrates ‘Stereotype’ Album Launch - April 14, 2022
Tags: featured-2
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2019/11/ATLive-2019.jpg 1400 2100 Sherod Robertson https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Sherod Robertson2019-11-19 12:54:372019-11-19 12:54:37ATLive Partnership With MAC Presents Brings Stellar Line-Up To 90,000 Fans
You might also like
BREAKING NEWS: Confirmed U.S. Cases Of Coronavirus Now Exceeds 10,000
Inaugural Rising Women on the Row Event Celebrates Business Leaders
Brandy Clark Triumphs At Nashville's City Winery
Charlie Cook On Air
Weekly Register: 'Burnin' It Down'
Best Cellars Dinner Has Raised Over $2 Million To Date

RECENT NEWS

  • Country TV Pioneer Bayron Binkley Passes May 4, 2022
  • Kane Brown & Co-Writers Commemorate A Handful Of Firsts At ‘One Mississippi’ No. 1 Party May 4, 2022
  • Travis Tritt & Chris Janson To Embark On Co-Headlining ‘The Can’t Miss Tour’ This Fall May 4, 2022
  • John Anderson Tribute Album Featuring Eric Church, Luke Combs, More Set For August May 4, 2022
  • Tyler Hubbard Signs With EMI Nashville, Plans Upcoming Solo Project May 4, 2022
  • My Music Row Story: CAA’s Marc Dennis May 4, 2022
  • BBR Appoints Katie Kerkhover To VP Of A&R, Sara Knabe To Exit May 4, 2022
  • Marty Stuart’s ‘Late Night Jam’ Returns With Billy Strings, Emmylou Harris, More May 4, 2022
  • Brantley Gilbert & Jelly Roll Team Up For ‘Son Of The Dirty South Summer Tour 2022’ May 4, 2022
  • CMA Foundation Names 2022 Music Teachers Of Excellence Honorees May 4, 2022
  • Dolly Parton To Be Inducted Into The Rock & Roll Hall Of Fame This November May 4, 2022
  • On The Row: Jessica Willis Fisher Reclaims Her Voice On ‘Brand New Day’ May 3, 2022
  • Elvie Shane, Morgan Wade, Breland Announced As Opry NextStage Class Of 2022 Members May 3, 2022
  • BMG Re-Ups Leadership, Jon Loba Adds Publishing Duties To Responsibilities May 3, 2022
  • Ernest Tubb Record Shop To Celebrate 75th Anniversary Tonight With Midnite Jamboree Show May 3, 2022

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2022 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top