• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
    • SIGN UP (FREE!)
  • SUBSCRIBE
  • STORE
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

Amazon Music Launches Developing Artist Program

July 15, 2020/by Lorie Hollabaugh


Amazon Music is rolling out a new developing artist program—Breakthrough—aimed at elevating and amplifying new artist voices as they evolve throughout their careers. Gabby Barrett is among the initial crop of Breakthrough Artists selected for the program.

Amazon Music has already seen success with the Breakthrough campaign with Barrett’s debut album, GOLDMINE. Released last month, Goldmine’s first-day streams exceeded any other debut country album ever on Amazon Music globally, and the album ended the week as the most-streamed debut country album in history, with Amazon Music delivering the highest percentage of streams for the album of any streaming service in the US.

Breakthrough will champion emerging artists at the most crucial moment in their careers through a variety of methods, including global marketing support, custom merch stores on Amazon.com, increased visibility across Amazon’s playlists and programming, high-profile Amazon Original tracks available only on Amazon Music, support for the artists’ Twitch channels, and more.

As part of the new program, Amazon Music is also revealing a new global Breakthrough playlist which will serve as a new home for the best music from the best rising artists from around the world. Covering multiple genres and languages and available across all tiers of Amazon Music, the Breakthrough playlist is the destination for the best music from the emerging artists. Featured artists will span a variety of genres including country, UK rap, R&B, indie, and more and will have their own mini-documentary, as well as support from Amazon Music in creating brand new Amazon Original tracks.

Drawn from the U.S., U.K., and Germany, Amazon Music’s first selection of Breakthrough artists include:

  • Rising country powerhouse Gabby Barrett
  • Emerging R&B singer Kiana Ledé
  • Breakout U.K. Rap star Jay1
  • 19-year-old rising alt R&B singer/poet Arlo Parks
  • Critically acclaimed folk pop group Provinz
  • Rising German pop sensation Malik Harris
  • Author
  • Recent Posts
Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)
  • Music Will Announces New National Advisory Board - July 3, 2025
  • Cole Swindell Teams With Mountain Dew To Fight Thirst July 4th Weekend - July 3, 2025
  • Discover Sooner Taps Emma Kiefer As Next Publisher Writer Experience Mentor - July 3, 2025
Share this entry
  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share by Mail
https://music-row-website-assets.s3.amazonaws.com/wp-content/uploads/2020/07/10142251/Gabby-Barrett-Photo-Robby-Klein.jpg 381 570 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2020-07-15 10:44:442020-07-27 22:57:33Amazon Music Launches Developing Artist Program
You might also like
Full Scope Rebrands As Average Joe’s Management
Weekly Chart Report (3/4/16)
Bobby Karl Works The Americana Music Honors & Awards
DISClaimer: The Dueling Divas
Exclusive: Carrie Underwood, Arista Promo Team Tell Their Story
Summer NAMM Offers Best In Show

RECENT NEWS

  • Jason & Rhonda Halbert Bring ‘Caretaker’ To Life With Star-Studded Audiobook July 3, 2025
  • MusicRow Weekly (Artist Roster, News, Charts, More…) July 3, 2025
  • Music Will Announces New National Advisory Board July 3, 2025
  • Bailey Zimmerman & Luke Combs Top MusicRow Radio Chart July 3, 2025
  • Cole Swindell Teams With Mountain Dew To Fight Thirst July 4th Weekend July 3, 2025
  • Daily Lineups Unveiled For Marcus King Band Family Reunion July 3, 2025
  • DISClaimer Single Reviews: Trisha Yearwood Wins Disc Of The Day July 3, 2025
  • Discover Sooner Taps Emma Kiefer As Next Publisher Writer Experience Mentor July 3, 2025
  • 3G Productions Expands With Nashville Location July 3, 2025
  • Post Malone Opens Bar On Lower Broadway July 3, 2025

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2025 Music Row Enterprises, LLC - Enfold WordPress Theme by Kriesi
Website hosted by Nashville web design company, All My Web Needs.
  • Link to Facebook
  • Link to X
  • Link to Instagram
Scroll to top