Spotify wants to create a “playground of sound” for younger listeners with the introduction of its new standalone app Spotify Kids, intended for children as young as 3.
The content will be licensed from brands including Nickelodeon, Disney, Discovery Kids, and Universal Pictures, as well as Sweden’s Public Service and the family-focused audio streaming service BookBeat.
The Spotify Kids app is currently in beta mode in Ireland, though the company plans to roll out the app in all markets that have Premium Family in the coming months. The initial launch includes 80 playlists and more than 6,000 songs. Content on the new app is ad-free and handpicked by a team of editors. Each child will be able to select a custom avatar and color theme.
The Spotify Kids app will include separate segments of content for children of different ages. “Audio for Younger Kids” will feature lullabies and singalong content, while “Audio for Old Kids” will include popular songs (excluding explicit content).
The Spotify Kids app will be available for Spotify Premium Family subscribers at no additional charge for iOS or Android devices.
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