Spotify Reaches For Younger Listeners With Spotify Kids Standalone App

Spotify wants to create a “playground of sound” for younger listeners with the introduction of its new standalone app Spotify Kids, intended for children as young as 3.

The content will be licensed from brands including Nickelodeon, Disney, Discovery Kids, and Universal Pictures, as well as Sweden’s Public Service and the family-focused audio streaming service BookBeat.

The Spotify Kids app is currently in beta mode in Ireland, though the company plans to roll out the app in all markets that have Premium Family in the coming months. The initial launch includes 80 playlists and more than 6,000 songs. Content on the new app is ad-free and handpicked by a team of editors. Each child will be able to select a custom avatar and color theme.

The Spotify Kids app will include separate segments of content for children of different ages. “Audio for Younger Kids” will feature lullabies and singalong content, while “Audio for Old Kids” will include popular songs (excluding explicit content).

The Spotify Kids app will be available for Spotify Premium Family subscribers at no additional charge for iOS or Android devices.

• Author
• Recent Posts

Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

Latest posts by Jessica Nicholson (see all)

• CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
• Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
• Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020