Music industry veteran Joe Mansfield died on Thursday morning (Oct. 31) at the age of 77. Mansfield’s music industry career started with the San Antonio radio station KMAC/KISS in 1962.
He worked as VP, Merchandising for CBS Records in New York, managing seven creative departments, after working his way up through CBS branch manager positions in Atlanta and Dallas. From 1978-1981, he served as VP, Marketing at Columbia Records in New York, working with artists including Journey, Chicago, Bruce Springsteen, Aerosmith and more. He then served as Division VP, Contemporary Music for RCA Records in New York, and VP, Marketing at Capitol Records in New York.
From 1990-1992, he worked as VP, Marketing and Sales for Capitol Nashville/Liberty Nashville, as part of the team behind the launch of Garth Brooks’ meteoric career, while also overseeing a roster that included Tanya Tucker, Billy Dean, The Nitty Gritty Dirt Band, and more. He became a partner in Mansfield-Martinovich Associates, which provided consulting services for artists including Brooks, Wynonna, Willie Nelson and others. He then served as President/CEO of Asylum Records in Nashville.
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