Today, Craig Morgan earned the No. 1 song on iTunes’ all-genre chart with his intensely personal new song “The Father, My Son, and The Holy Ghost”—with some help from his friend and fellow country artist Blake Shelton.
Morgan’s moving song was written nearly three years after the death of his 19-year-old son Jerry, who passed away following a boating accident in 2016. On Aug. 30, Craig Morgan released the track, marking his first new music in three years.
“As difficult as this song was to write and as difficult as it is to sing, it gives me strength in my faith in God,” Morgan said. “My hope is it does the same for others.”
The song is intensely vulnerable, mournful, yet hopeful with lines such as In the morning I wake up, give her a kiss, head to the kitchen/Pour a cup of wake-me-up and try to rouse up some ambition| Go outside, sit by myself but I ain’t alone/I’ve got the Father, my son, and the Holy Ghost.
When Shelton heard “The Father, My Son, and The Holy Ghost,” he took to social media to help spread the word, essentially becoming a one-man promotional machine for the track and even reaching out to some of his famous friends to help promote the song.
“I would gladly give up my spot on country radio to get this song on,” Shelton said via Twitter on Sept. 9. “There’s nothing easy or fun about writing a song like this, but sometimes it’s just something you gotta do.”
Over the past few days, Shelton flooded his social media account with a steady stream of posts about the song, urging people to move the song higher on iTunes.
By 8 p.m. on Sept. 10, the song had reached No. 11 on the iTunes country chart.
“We are almost there!!! This is a great moment for country music fans. The power is in yalls [sic] hands!” he tweeted.
By Sept. 11, the song reached the Top 5.
“I’m asking any DJs that see this tweet to please give this song 1 [sic] chance on your show on this day of all days. Watch what happens,” Shelton tweeted.
As the song continued to rise higher on the iTunes chart, Shelton tweeted fellow celebrities including Hoda Kotb and his fellow The Voice star Carson Daly to keep spreading the word.
Talk show host Ellen chimed in with a tweet of her own to support the song.
And this is why I love you Ellen!!!! https://t.co/RM2Trv2y6J
— Blake Shelton (@blakeshelton) September 11, 2019
This morning (Sept. 12), the song reached not only No. 1 on the iTunes country chart, but the song reached No. 1 on the all-genre chart, ahead of Lizzo’s “Truth Hurts,” OneRepublic’s “Somebody To Love,” and Post Malone’s “Take What You Want.”
Ladies and gentleman one of the hardest things to ever achieve in music is having a #1 selling song of ALL music ALL genres. You can’t fake it. The song has to touch people. Congratulations @cmorganmusic. This ones for Jerry. pic.twitter.com/0oTeYplikj
— Blake Shelton (@blakeshelton) September 12, 2019
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