Alicia Mathews Joins Make Wake Team As Artist Manager

Photo Credit: Jessica Amerson

Alicia Mathews is joining Make Wake Artists’ Nashville office as Artist Manager. In her new role, Mathews will oversee operations for Hailey Whitters, a recent Make Wake signee jointly managed by Chris Kappy and Make Wake and Matt Graham’s Los Angeles-based BRND Mgmt, home to Midland, Corey Harper, Desure and more.

“I knew after our first meeting that I had to bring Alicia on board the Make Wake team,” said Kappy, Make Wake Artists’ Chief Navigation Officer. “Her diverse background, passion and work ethic make her an incredible asset, and we are so happy to have her.”

A native of Chattanooga, TN, Mathews got her start in the entertainment industry in A&R at Big Machine Label Group and also worked in Business Affairs at Universal Music Group Nashville and in Label Operations for Iconic Entertainment. Mathews is a Grammy Music Cares Ambassador and SOLID alumna, and also oversees Client & Artist Relations for Nashville-based influencer marketing start-up, Songfluencer.

“I am beyond thrilled to have joined the Make Wake/BRND Mgmt team,” said Mathews. “I was immediately drawn to the positive energy and authenticity that Kappy, Matt Graham and the entire team exude. Working with an artist as talented, dedicated, and persistent as Hailey is a dream come true and I’m so excited to partner with her on this journey.”

Make Wake is home to acts Luke Combs, Jobe Fortner, Drew Parker, Niko Moon, Whitters, and more.

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About the Author

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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