Beginning in mid-September, YouTube will stop allowing copyright holders to make manual claims to monetize creator videos that include very short music clips or “unintentional” music.
“One concerning trend we’ve seen is aggressive manual claiming of very short music clips used in monetized videos,” YouTube said in a blog post. “These claims can feel particularly unfair, as they transfer all revenue from the creator to the claimant, regardless of the amount of music claimed.”
However, copyright holders can continue to block or disable monetization for videos, including those with short music clips, with the manual claiming tool. The change only affects claims made by the manual claiming tool, which requires copyright holders to review each video; the majority of claims are made using YouTube’s Content ID matching system.
“We acknowledge that these changes may result in more blocked content in the near-term, but we feel this is an important step toward striking the right balance over the long-term,” the company said via a statement. “Our goal is to unlock new value for everyone by powering creative reuse and content mashups, while fairly compensating all rightsholders.”
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