TIDAL Adds Playable Video Sharing To Instagram Stories

Global streaming and entertainment platform, TIDAL, announced today (Aug. 20) a series of enhancements to its social sharing capabilities. Starting today, TIDAL members are able to share the platform’s robust catalog of music to both Instagram and Facebook Stories, while playable video content can be shared to Instagram Stories.

TIDAL members using iOS and Android devices will see the new sharing option across all content when clicking the three-dot menu and selecting “share.” Songs, albums, artists and playlists will be shared to Instagram and Facebook Stories as a still image, while videos will post with a :15 second preview to Instagram Stories and as a still image to Facebook Stories.

TIDAL members have access to 60 million songs, upwards of 250,000 music videos, thousands of performance videos, hundreds of original video series’ and more to post across their social media network. The expansion and enhancement of user features allows for seamless integration into members’ everyday lives. Elevating the user experience is paramount to TIDAL’s mission and the launch of these capabilities will enable members to join in on the unique music conversations occurring across social platforms. As an industry leader in its delivery of exclusive original content, this new feature will spotlight the platform’s broad scope of offerings.

“We see members every day sharing their favorite TIDAL content across social media,” said Lior Tibon, COO TIDAL. “With TIDAL’s leading video catalog, it became a priority to better showcase the content and assimilate into other popular apps—we’re proud to continue leading the way for video content amongst our peers.”

TIDAL members can start exploring videos to share in TIDAL’s New Video Arrivals playlist. The new feature is beginning to be rolled out with members across the globe receiving the update throughout the week.

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LB Cantrell

LB Cantrell is Director of Content at MusicRow magazine. She oversees all MusicRow-related content, including managing the editorial team. Cantrell manages the MusicRow social media accounts, head up specific, large-scale projects for the company, and assist in day-to-day operations. She also manages all MusicRow memberships, and facilitates the company’s annual events, including the MusicRow Awards, CountryBreakout Awards and Rising Women on the Row. Cantrell graduated from the Recording Industry Management program at Middle Tennessee State University.

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