Friday morning (Aug. 30), Spotify announced that users can now share music with friends (or fans, if you’re an artist) using the new integration of Facebook stories, allowing for 15-second song previews. Viewers can also opt to tap the “Play on Spotify” button on the Story to be redirected to Spotify to hear more of the track.
For now, previews will only play when a single track is shared to Stories. When other content such as albums or playlists are shared, viewers will be able to click directly into that content on Spotify, but will not hear a preview.
The new feature offers another avenue for artists and their teams to promote music on Facebook, as they already use the share menu to promote songs, albums, playlists, podcasts and more.
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