Chris Young Is Tequila Comisario’s New Global Ambassador

Pictured: Steve Davis (Tequila Comisario), Steve Rice (Tequila Comisario), Chris Young, Rick Darnell (Tequila Comisario), Luis Costa (Elite Beverage International), Rob Beckham (The AMG)
Photo: Jeff Johnson

Chris Young has partnered with Tequila Comisario as the brand’s new global ambassador. The new partnership was announced last night at a VIP event from the singer’s sold-out headlining concert at FivePoint Amphitheatre in Irvine. The multi-award winning tequila brand is joining forces with Young for a major national marketing campaign, launching this month, to further position its ultra-premium tequila.

Available in three expressions including the mixable Blanco, and the perfectly aged, Reposado and Añejo, the small-batch tequilas are double-distilled and cold-filtered, made from the finest, hand-selected 100% Blue Weber Agave which is grown in the rich, red clay soil and cool climate of the Jalisco Highlands in Mexico for a minimum of seven years and harvested at the optimum time to produce the ultra-premium tequila.

In addition to a nationwide marketing and advertising campaign, Young will make appearances with Tequila Comisario at Applejack Wine & Spirits (Aug. 12 in Denver) and Costco (Aug. 16 Scottsdale, Arizona).

“We are very delighted to officially welcome Chris Young to our family! Our ultra-premium tequilas are intended for the savvy and sophisticated connoisseur in-the-know and looking for a quality tasting experience. Our Blanco makes an incredible margarita and is wonderfully smooth straight up” said Luis Cota, President and CEO for Elite Beverage International. “With over four decades in the wine and spirits industry, I can truly say, that our portfolio of premium tequilas will surprise even the most refined palate.”

“I’m so proud to be working with Comisario Tequila,” said Young. “It’s exciting to be a small part of their growth in the marketplace, and it’s truly the finest tequila I’ve ever had.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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