Big Machine Label Group, Tape Room Records Sign Trio Avenue Beat

Pictured (L-R, back row): Dennis Entertainment’s John Dennis, Tape Room’s Ashley Gorley, The Valory Music Co.’s George Briner, Dennis Entertainment’s Charly Salvatore, Big Machine Label Group’s Darielle Schroeder; (L-R, front row): Tape Room’s Kelly Bolton, Big Machine Label Group’s Carly Strickland, Avenue Beat’s Sami Bearden, Avenue Beat’s Savana Santos, Avenue Beat’s Sam Backoff, Big Machine Label Group’s Scott Borchetta, Tape Room’s Blain Rhodes

Big Machine Label Group’s Valory Music Co. has entered into a joint venture with Tape Room Records to sign trio Avenue Beat.

Quincy, Illinois natives Sami Bearden, Savana Santos and Sam Backoff have been making music together since they were 14-years-old, when childhood friends Savana and Sam met Sami at a summer theater camp. The trio ultimately formed Avenue Beat and quickly went from teaching one another how to harmonize to playing local talent shows and festivals to making trips to Nashville for writing sessions. Now, four years later, the Nashville-based Avenue Beat will release their debut self-titled EP on Friday (July 26), which was co-produced by lead singer Savana, Ashley Gorley and David Garcia.

Avenue Beat are Taco Bell enthusiasts—and even namecheck the fast food joint in an upcoming song called “Delight”—so it was only fitting that the girls asked everyone to take the official signing photo at a Nashville Taco Bell location. Between the tacos and laughter, Avenue Beat shared, “We are SO EXCITED to have such a passionate and amazing team around us. How did we get so lucky?! It’s a great environment to be in for music making. They believe in us and what we want to say and how we want to say it, and that’s literally all we could ask for!”

VMC President George Briner commented, “The talent, energy, uniqueness and passion that Sami, Savana, and Sam have is incomparable to anything else out there. Their music and harmonies are infectious. Avenue Beat is a group that everyone will soon be talking about and remembering for a long time to come.”

“I was blown away the first time I heard Avenue Beat and I couldn’t be more thrilled to partner with The Valory Music Co. to introduce them to the world,” said Tape Room CEO Gorley.

Avenue Beat is managed by Dennis Entertainment in Nashville.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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