Sony Music Nashville Promotes Three To Senior Director

Paige Altone, Liz Cost, Jennifer Way

Marketing executives Paige Altone, Liz Cost, and Jennifer Way have been promoted to Senior Director of Marketing reporting directly to Sony Music Nashville CEO & Chairman Randy Goodman.

“These three outstanding executives are the central pillars in the successful marketing campaigns that have been essential to the ongoing success of our roster,” said Goodman. “They have each demonstrated creativity and strategic vision in breaking new artists, engaging consumers, as well as developing new opportunities for our established acts. These promotions aren’t just deserved, they are earned.”

Effective immediately, the newly announced Senior Directors of Marketing will be responsible for the strategy, development, and execution of targeted marketing campaigns and consumption growth for the Sony Music Nashville roster of artists.

Altone joined Sony Music Nashville as Manager of Marketing in 2016. In April 2018, she was promoted to Director. Altone started her music business career in the promotions department of Atlanta’s WKHX. In 2011, she was hired by Zac Brown’s Southern Ground Artists and worked with the Zac Brown Band, Blackberry Smoke and The Wood Brothers. While still with Southern Ground Artists, she moved to Nashville. In 2014, she joined AEG Presents, handling tour marketing for Kacey Musgraves, Mumford & Sons and Imagine Dragons, among other acts. Altone can be reached at [email protected].

Cost joined the Sony Music Nashville marketing team in January 2017 as Manager of Marketing after working at the Ryman Auditorium, Bigger Picture, Digsin/Digmark, and SESAC. Upped to Associate Director, Marketing in August 2018, Cost is a graduate of William Smith College.

Way joined Sony Music Nashville as Director of Marketing in 2016 bringing with her more than 10 years marketing experience with Universal Music Group Nashville where she worked in marketing and product management for Keith Urban, Chris Stapleton, Kacey Musgraves, Lady Antebellum, and more. A Berklee College of Music graduate, Way can be reached at [email protected].


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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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