Jamie Cerreta, Casey Robison Named Co-Presidents of Big Deal Music Group

Casey Robison and Jamie Cerreta

Big Deal Music Group has named Jamie Cerreta and Casey Robison co-presidents of the company. The announcement comes from Kenny MacPherson, who is assuming the new role of Chief Executive Officer. All three executives will continue operating out of the company’s Los Angeles headquarters.

Founding partners MacPherson, Cerreta and Dave Ayers formed Big Deal Music in 2012, after the three had built Chrysalis Music US into an independent powerhouse prior to its sale to BMG in 2010.

“Jamie and Casey have made critical contributions to establishing Big Deal,” said MacPherson, “and it’s clear to us that they’re not only vital to our continued growth, but to the future of the industry generally. These promotions recognize their achievements, as well as the faith that Dave and I have in them as forward-thinking executives.”

Cerreta recently engineered an alliance with Diplo’s Mad Decent, joining My Morning Jacket, Blake Mills, Local Natives, Weyes Blood, FIDLAR, and SWMRS among those he’s brought to the company. After beginning his career in major label A&R, he first joined MacPherson at Chrysalis in 2002.

“I’m thrilled to be trusted with this opportunity by my partners,” said Cerreta, “And I’m very excited to be entering this next phase with Casey.  I’m so proud to be one of the leaders of an independent company, started by friends, who share the belief that we can do something special by always putting the artists and writers first.”

Robison joined Big Deal Music in 2012, moving over from his post at BMI to helm the company’s pop/songwriting division, signing hit-makers John Ryan, Julian Bunetta, Joe London, Jake Sinclair, Teddy Geiger and Danny Parker, to name a few.  A rapid-fire string of chart success that included hit singles for Shawn Mendes, Nick Jonas, One Direction, Jason Derulo and Pitbull saw him ascend to partner in 2015. Recent chart success includes hits for Panic! At the Disco, Shawn Mendes and Maroon 5. Robison will also continue to serve as co-CEO with Damon Bunetta of Big Family Music, a venture with Family Affair.

“It’s unique to be part of such a special team, founded on common beliefs and trust,” said Robison, who began his career at Chrysalis, with the very same team he will now help lead in directing its future. “The aim is to create a structure and community for writers and artists that’s both supportive and sustainable. Stepping into this leadership role with Jamie is an honor, coming with great responsibility and challenge.  We truly believe we’re building one of the great music companies of the future.”

Ayers, for his part, will continue heading Big Deal’s east coast office in New York, while the company’s remaining partner, Pete Robinson continues as Senior Vice-President/General Manager of the Big Deal Nashville office.


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About the Author

Hollabaugh, a staff writer at MusicRow magazine, has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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