The 2019 CMT Music Awards scored 2.7 million total viewers live + same day, a 29 percent increase from last year.
Ratings for the show were P18-49 = 1.24, up 49 percent and driven by the addition of MTV and its suite of brands. Looking at the same networks year-over-year (CMT, Paramount, TVLand) without MTV’s suite of brands, the show was up 8 percent P25-54 (1.15), and flat with total viewers. A near 60 percent increase was seen with P18-34 = .99 compared to .63 last year.
Social numbers through noon June 6 grew from the prior year by 150 percent, marking the No. 1 most social primetime program across broadcast and cable for the night, and the most in CMT Music Awards history.
Category: Featured
About the Author
Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParkerView Author Profile
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