Warner Chappell Music Rebrands, Reveals New Logo
Warner Chappell Music has revealed a new logo and brand identity. These changes follow the recent announcement of the company’s new leadership duo of Co-Chair & CEO Guy Moot and Co-Chair & COO Carianne Marshall, as well as their move into a new state-of-the-art U.S. headquarters in downtown Los Angeles’ Arts District. This is the company’s first rebrand since 1987.
In making the announcement, Moot and Marshall said: “We’re thrilled to be opening this new era with a new look that reflects both our heritage and our future. We love our new logo, which is a tribute to our songwriters and the power, emotion, and timelessness of their craft. They’re our constant inspiration, and we’re their devoted partners, collaborators, and crusaders.”
They added, “We’re also modernizing our name by dropping the slash from Warner/Chappell, which is symbolic of our becoming a more global, connected company. And we’ve put ‘Music’ in the logo. It’s always been part of our name, but we wanted to be clear that it’s our reason for being.”
This is the first rebrand since Warner/Chappell was formed when Warner Bros. Music acquired Chappell in 1987, and the Warner Bros. logo was adopted for the launch of the newly combined company. Today Warner Chappell Music’s catalog includes more than 1 million copyrights worldwide.
The new Warner Chappell Music brand identity and logo were developed in partnership with Emily Oberman and her team at Pentagram. Pentagram has worked with many companies and events such as DC Entertainment, Wizarding World, Rotten Tomatoes, Saturday Night Live, Rolls Royce, London Fashion Week, Sundance Institute, and Sotheby’s, as well as music projects for the likes of Pink Floyd, The Rolling Stones, and The National, among many others.
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