UMG Nashville Adds Rachel Fontenot

Rachel Fontenot

Universal Music Group Nashville has named Rachel Fontenot as Senior Director of Marketing & Artist Development for the label group consisting of Capitol Records Nashville, EMI Records Nashville, Mercury Nashville and MCA Nashville.

“Rachel is one of the most creative, passionate, skilled marketers I have ever had the pleasure of working with,” says UMG Nashville President Cindy Mabe. “She brings a wealth of experience met with a collaborative spirit and a distinct vision for where our artists and music are going.  She’s highly respected in our building and in the community. I’m so excited to have Rachel on the Universal team as she is helping us redefine the marketplace every day.”

Fontenot began her career with BMG Nashville and held several positions within the company including production, sales, artist development and marketing. She served as Director of Marketing at Sony BMG where she oversaw the marketing campaigns and international marketing efforts for the entire Sony Music Nashville roster. Fontenot also launched her own artist consulting firm in 2017 where she focused on marketing strategy and artist development while maximizing her well-established relationships with record labels, artists and managers. In her new role at UMG Nashville, Fontenot will oversee day-to-day artist development and marketing efforts for Lauren Alaina, Gary Allan, Eric Church, Vince Gill, Sam Hunt, Brandon Lay, Jon Pardi, Shania Twain and Brothers Osborne.

UMG Nashville’s artist roster which includes Adam Hambrick Alan Jackson, Billy Currington, Brandon Lay, Brothers Osborne, Carrie Underwood, Caylee Hammack, CB30, Chris Stapleton, Clare Dunn, Darius Rucker, Dierks Bentley, Eric Church, Gary Allan, George Strait, Hootie & the Blowfish, Jon Langston, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Kip Moore, Lauren Alaina, Little Big Town, Luke Bryan, Maddie & Tae, Mickey Guyton, Sam Hunt, Shania Twain, Travis Denning, and Vince Gill.