iHeartRadio Canada Launches Pure Country Brand

iHeartRadio Canada has launched Canada’s first-ever, national country radio brand, Pure Country. Rolling out across 13 Canadian radio stations from Northern B.C. to Truro, NS , as well as the iHeartRadio Canada app and PureCountry.ca, Pure Country delivers everything country listeners love, now with a new name and look.

Pure Country is anchored by local morning and afternoon drive shows, while iHeartRadio Canada host Shannon Ella hosts a nationally syndicated midday show weekdays on all Pure Country stations. Ella joins the Pure Country team after on air positions with Today’s Country BX93 in London and KHJ in Fredericton.

Additional programming on Pure Country includes the iHeartRadio Pure Country Countdown, hosted by Sophie Moroz and Jeff Hopper, airing Saturday and Sundays on all Pure Country stations across Canada. The hosts count down the 20 biggest songs of the week, plus brand new music with “What’s On Tap”, a throwback with “Pure Country Yearbook”, and music from the “Feature Artist of the Week.”

Pure Country also airs the Bobby Bones Show during the evenings, and Bobby Bones Country Top 30 Countdown on the weekends from Nashville. Pure Country will also get exclusive access and behind-the-scenes footage from some of the biggest country festivals this summer, including Cavendish Beach Music Festival and Boots and Hearts Music Festival.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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