Songwriter-producer busbee, known for his work with artists including Maren Morris and Keith Urban, has launched music company Altadena, aimed at developing new artists and writers. The company launches as a joint venture with Warner Bros. Records to provide a range of services to the label’s recording artists.
Additionally, Altadena has entered into a publishing agreement with Warner/Chappell Music to provide support to its roster of writers, and has inked a creative partnership with Red Light Management. Overseeing operations for Altadena will be GM and VP of Creative Daniel Lee, Nashville Creative Director Noreen Prunier, and L.A. Creative Director Kelly Benini.
busbee, Founder and CEO, Altadena said, “I have taken steps throughout my career to pursue meaningful music and strong relationships. With the launch of Altadena, I’m excited to continue this pursuit in partnership with the incredible teams at Warner Bros. Records, Warner/Chappell and Red Light.”
Aaron Bay-Schuck, Co-Chairman and CEO, Warner Bros. Records said, “At Warner Bros., we constantly seek to do business with the best and brightest creative minds and risk takers. busbee not only has an impressive track record of artist development but also of producing as well as writing top hits across multiple genres. He has the passion for spotting new talent and the vision to fuse the worlds of country, pop, and alternative in truly refreshing ways. We look forward to collaborating with him on this new venture.”
Carianne Marshall, COO, Warner/Chappell Music said, “busbee’s inventive and experimental approach to songwriting makes him an incredible talent, and we are happy to expand our relationship with him as he continues to grow, now as an entrepreneur, with the start of his new company Altadena.”
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