Kristen Ashley Forms 11/10 Management, Signs Longtime Client Mitchell Tenpenny

Pictured (L-R): Haley McLemore, 377/RLM, 11/10 Management’s Kristen Ashley, Mitchell Tenpenny, and RLM’s Coran Capshaw (not pictured are Enzo DeVincenzo 377/RLM and 11/10 Management’s JT Pratt)

Music manager Kristen Ashley has launched 11/10 Management, signing longtime client Mitchell Tenpenny and adding team member JT Pratt. Simultaneously, 11/10 Management has partnered with 377 Management/Red Light. Ashley previously worked at Riser House, where Tenpenny was the flagship artist.

Riser House was founded by Matt Swanson, Jennifer Johnson and Tenpenny. Tenpenny’s publishing remains with Riser House and his upcoming debut major label project, Telling All My Secrets, will be released as a joint venture on Riser House/Columbia Nashville on Dec. 14. The album features Tenpenny’s chart-topping first single “Drunk Me,” which he co-wrote with Jordan Schmidt and Justin Wilson.

“It’s a dream to work with a team like this,” shares Tenpenny. “I’m just excited about the future as the sky is the limit with this group.”

Ashley can be reached at (615) 321-0377 and, while Pratt can be reached at (615) 321-0377 and


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at

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