Monument Records has announced two new hires as the label continues to expand its business, bringing Casey Thomas on as Publicist, and Joel Beaver on as Coordinator, Marketing. Both will report to Katie McCartney, SVP, Marketing & Label Operations.
Thomas is a Boston, Massachusetts native, and joins Monument from the Country Music Hall of Fame and Museum. As publicist, she will be responsible for the press operation, working on behalf of the label to help manage communications and press strategy for Monument artists.
Beaver, a recent Belmont University graduate, joins Monument full time after interning, then temping, for the label. In his role, he will be supporting the staff in all marketing efforts.
Formed under the leadership of Jason Owen and Shane McAnally, Monument Records re-launched as a joint venture with Sony Music Entertainment in 2017. The non-genre specific label is marketing focused with a core staff covering all digital, sales & streaming, creative, marketing, and press services partnering with Sony for radio promotion.
Flagship artist Walker Hayes delivered a platinum selling single “You Broke Up With Me” from his debut album boom. and Caitlyn Smith delivered the critically acclaimed debut album Starfire in Monument’s first year of operation. Currently Hayes has a new single at country radio, “90’s Country,” Smith is working on her second album, and new artists Anna Moon and Brandon Ratcliff are expected to release new music in 2019.
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