The 2018 Music Consumer Insight Report has been issued by IFPI (The International Federation of the Phonographic Industry), finding country music is China’s fourth most popular genre. Country did not make the world’s top genres, however singer/songwriter came in at No. 6.
“This report looks at how music soundtracks the many parts of our day and how this love of music is also driving fans’ growing adoption of technologies. From smartphones to smart speakers, music is a force ushering in these connected devices that are being taken up globally,” says Frances Moore, Chief Executive, IFPI.
The report also notes the average consumer spends 2.5 hours listening to music each week, globally, among many other statistics. The report was put together by an online population of 16-64 year olds in 20 territories between April-May 2018, which accounted for 91.3 percent of global recorded music market revenues in 2017.
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