Wander Creative Announces Expansion, Adds Staffers

Pictured (L-R): Richard Jackson, Dan Russo

Digital marketing agency Wander Creative has added two new team members and expanded its services to include digital marketing, video production and social media services.

Richard Jackson joined the Wander team as Creative Director earlier this year. Jackson previously worked with the Nashville based management company The Holland Group, Inc. in graphic design and digital marketing. Among the management companies, labels and artists he has worked with are Redlight Management, Switchfoot, Sammy Kershaw and Charles Esten. He is an award-winning filmmaker and music video director whose work has been featured on MTV and CMT.

Dan Russo has been named Digital Marketing Coordinator for Wander Creative. The Samford University alum is a former Project Manager with digital marketing agency experience working with clients, targeting their markets and helping execute strong marketing initiatives.

The impetus of Wander Creative is to curate detailed digital marketing plans that better serve creatives, artists, tours, etc. The team’s aim is to help their clients make data-driven decisions and serve as a guide in the ever-evolving world of technology. Wander has worked with clients including Mandisa, Ryan Stevenson, TobyMac, and Zach Williams.

“For us, it’s all about understanding the needs of our clients and delivering results tailored to those specific needs. For instance, this Fall we’re helping to promote multiple tours alongside our artist and corporate client list,” explains Wander Creative President & CEO Matt Hadley. “We also understand how confusing digital marketing and new technologies can be and how much content is needed to succeed in today’s market. As soon as you figure it out, there’s something new to figure out. Platforms and algorithms change. There’s so much to keep up with. That’s a big reason I started Wander Creative. My clients just didn’t have the time to keep up with the marketing and content they needed so I came along to help them succeed and keep their focus where it needs to be, which is on their careers.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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