dick clark productions has announced a multi-year partnership between the American Music Awards and YouTube Music, marking the first-ever presenting partnership of the show. Through this partnership, music enthusiasts can watch their favorite artists and pop culture icons come together to honor idols, newcomers and record-breakers in the contemporary music scene.
“YouTube Music’s partnership with The American Music Awards is a natural extension of the intimate artist-fan connection that is made possible on YouTube’s global platform,” said Angela Courtin, Director, Global Head of YouTube Music, TV and Originals Marketing. “The American Music Awards are the world’s largest fan-voted awards show and YouTube is the world’s largest platform for discovering music with more than 1 billion fans each month coming to be a part of music culture and engage with over 2 million artists who share their voices and art with the world.”
“YouTube brings global reach, awareness and engagement to the ‘American Music Awards’ unlike ever before,” said Mike Mahan, CEO, dick clark productions. “We look forward to enhancing the AMAs in a unique, innovative and immersive way.”
The 2018 American Music Awards will broadcast live from the Microsoft Theater in Los Angeles on Tuesday, Oct. 9, 2018 at 8:00 p.m. ET on ABC.
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