Artist Growth Platform Teams With Red Light, Maverick, Vector, UMG

Artist Growth has grown from a tour-managing tool to an all-encompassing platform that can be used by business managers, production managers, labels, promoters, agents, publicists, travel agents, drivers and the musicians themselves — all at the same time.

Team members can organize everything from events calendars, day sheets, travel, deal info, tasks, tour merchandise, sales, tickets, finances and reports on AG. The customizable, point-and-click interface works on desktop and mobile (Android and iOS), and is a cloud-based system in which anyone on a team can be logged in at the same time and give updates in real-time.

Universal Music Group and execs and managers at Red Light Management, Vector Management and Maverick have all adopted AG to keep track of tours and streamline communication. The company, which got its start in 2012, is currently tracking more than $2.5 billion in tour revenue and nearly $700 million in expenses, with total event guarantees tracked at around $1.7 billion.

The company has announced a new strategic partnership and equity investment with Pinnacle Financial Partners that will fuel growth in 2018 and help bring a new model of financial services to touring entertainers.


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Hollabaugh, a staff writer at MusicRow magazine, has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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