Spotify Launches New Educational Series The Game Plan

Spotify is launching a new video series called The Game Plan geared towards artists and their teams who want to better understand how Spotify and music streaming works. The series features artists and Spotify employees offering tips and advice to other artists on how to build their career on (and off) the Spotify platform.

Designed to educate artists on the most important aspects of using Spotify to manage and grow their career, the Game Plan features interviews with dozens of experts, including Spotify employees, industry veterans, and big-name artists, such as the Teflon Don himself, Rick Ross (plus Little Dragon, Mike Posner, Vérité, and more). Episode topics include: Getting Your Music Up; What Is Spotify for Artists?; Releasing Music; Building Your Artist Profile; Understanding Your Audience; How to Read Your Data; Engaging Your Audience; The Follow Button, Promoting Your Work, and Building Your Team.

“From successful musicians, to employees who are industry experts, the Spotify community has a wealth of music industry knowledge,” said Charlie Hellman, Head of Creator Marketplace, Spotify. “We want to equip artists at all stages of their career with that powerful knowledge, and make it as accessible as possible. As part of that, ‘Spotify for Artists’ has launched The Game Plan, a new video series drawing on the expertise of the Spotify community, to provide tips, tools and strategies that can help artists build their careers, both on and off the Spotify platform.”