Artist Growth, Pinnacle Financial Team For Live Entertainment Financial Services

Artist Growth, a leading artist management software platform, and Pinnacle Financial Partners, a leading financial services firm for the entertainment industry, have announced a strategic partnership and equity investment aimed at bringing a new model of financial services to touring entertainers, via platform integrations and financial innovations.

“We couldn’t be more excited about our partnership with Pinnacle,” said Matt Urmy, Artist Growth founder and chief strategy officer. “Their music, entertainment and sports team has demonstrated a commitment to providing real support to working artists and built an internal culture around that mission. This is in lock-step with who we are at Artist Growth. We can do so much together to help artists unlock the capital they need to focus on their art.”

“The industry has changed, and Matt is way ahead of the curve with Artist Growth,” said Andy Moats, Pinnacle’s director of music, entertainment and sports. “As touring has taken over and become one of the biggest money makers for all involved, the systems for managing it haven’t kept up. Artist Growth has figured out a way to put more power and control into the hands of the artists and the teams who support them. We are ready to help them unlock the further potential in their platform to better serve those on tour and those who finance it.”

 

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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