Former Warner Bros. Rock Promotion Sr. VP Heather Luke is heading to Nashville to join Big Machine Label Group, according to a report from hitsdailydouble.com.
Luke will join Big Machine/John Varvatos Records as Sr. VP/Head of Promotion. Luke previously spent 16 years with Warner Brothers Records, before exiting in March.
Fashion designer John Varvatos and BMLG’s Scott Borchetta launched the rock music-oriented joint venture in 2017. The first artist announced for the imprint in 2017 was California-based rock band badflower.
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