Report: Heather Luke To Join BMLG In Promo Role

Heather Luke

Former Warner Bros. Rock Promotion Sr. VP Heather Luke is heading to Nashville to join Big Machine Label Group, according to a report from

Luke will join Big Machine/John Varvatos Records as Sr. VP/Head of Promotion. Luke previously spent 16 years with Warner Brothers Records, before exiting in March.

Fashion designer John Varvatos and BMLG’s Scott Borchetta launched the rock music-oriented joint venture in 2017. The first artist announced for the imprint in 2017 was California-based rock band badflower.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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