• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

Kane Brown, Old Crow Medicine Show To Play Budweiser/Sony Music Nashville SXSW Show

March 6, 2018/by Lorie Hollabaugh

Budweiser is partnering with Sony Music Nashville for a unique collaboration at South by Southwest with a lineup of stars set to perform on March 15 at the Fair Market in Austin. This marks the first time the brand is extending its country music support to SXSW, and Budweiser will transform Austin’s Fair Market into the ultimate country experience with a show co-headlined by Old Crow Medicine Show, Elle King, and Kane Brown. 

Over 1,000 country fans are slated to attend the event, which will also include performances by The Sisterhood Band, Levon, Tenille Townes, and Colin Elmore & The Danville Train.

“Country music has been an important part of Budweiser for many reasons over the years—it’s part of our DNA as a brand,” said Ricardo Marques, vice president of marketing for Budweiser. “We strive to create unique and meaningful experiences for our consumers and our showcase at SXSW is allowing us to do just that.”

“We’re looking forward to showcasing some of our most talented artists front-and-center at such an unexpected and innovative forum with SXSW,” said John Zarling, EVP, Marketing & New Business, Sony Music Nashville. “From all the support they’ve shown in the past, we know that Budweiser has the same passion for country music as we do, so we’re honored to share the stage with them at SXSW.”

  • Author
  • Recent Posts
Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected].
Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)
  • Bob Squance & Michael Thomas Partner With CTM To Launch Withrow Street Music - December 5, 2023
  • Jelly Roll & Lainey Wilson’s ‘Save Me’ Tops The Country Charts - December 5, 2023
  • Gunnar Latham Signs With Bob Doyle & Associates - December 5, 2023
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
0 0 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2018-03-06 15:19:102018-03-06 15:19:10Kane Brown, Old Crow Medicine Show To Play Budweiser/Sony Music Nashville SXSW Show
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • Darius Rucker Recognized With Star On The Hollywood Walk Of Fame December 5, 2023
  • Bob Squance & Michael Thomas Partner With CTM To Launch Withrow Street Music December 5, 2023
  • Jelly Roll & Lainey Wilson’s ‘Save Me’ Tops The Country Charts December 5, 2023
  • Gunnar Latham Signs With Bob Doyle & Associates December 5, 2023
  • Corey Kent Slates New Stripped-Down Project For Late December December 5, 2023
  • Weekly Register: Taylor Swift Scales The Country Albums Chart December 5, 2023
  • MusicRow’s 2024 N.B.T. Industry Directory Highlights The Next Generation Of Leaders December 5, 2023
  • Cody Jinks To ‘Change The Game’ With Forthcoming Album December 5, 2023
  • MusicRow Reveals Next Big Thing Artists Class Of 2024 December 5, 2023
  • Dustin Lynch Graces The Cover Of MusicRow’s 2024 Touring & Next Big Thing Issue December 5, 2023
  • Chayce Beckham Maintains Top Five Position On MusicRow Top Songwriter Chart December 4, 2023
  • Josh Del Joins Good Company Entertainment As Creative Director December 4, 2023
  • Chris Fabiani To Exit Warner Music Nashville December 4, 2023
  • Miranda Lambert Announces Final Dates For ‘Velvet Rodeo: The Las Vegas Residency’ December 4, 2023
  • ACM Announces Voting Timeline & Category Changes For 2024 Awards December 4, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top