Budweiser is partnering with Sony Music Nashville for a unique collaboration at South by Southwest with a lineup of stars set to perform on March 15 at the Fair Market in Austin. This marks the first time the brand is extending its country music support to SXSW, and Budweiser will transform Austin’s Fair Market into the ultimate country experience with a show co-headlined by Old Crow Medicine Show, Elle King, and Kane Brown.
Over 1,000 country fans are slated to attend the event, which will also include performances by The Sisterhood Band, Levon, Tenille Townes, and Colin Elmore & The Danville Train.
“Country music has been an important part of Budweiser for many reasons over the years—it’s part of our DNA as a brand,” said Ricardo Marques, vice president of marketing for Budweiser. “We strive to create unique and meaningful experiences for our consumers and our showcase at SXSW is allowing us to do just that.”
“We’re looking forward to showcasing some of our most talented artists front-and-center at such an unexpected and innovative forum with SXSW,” said John Zarling, EVP, Marketing & New Business, Sony Music Nashville. “From all the support they’ve shown in the past, we know that Budweiser has the same passion for country music as we do, so we’re honored to share the stage with them at SXSW.”
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