Brothers Osborne have been tapped as the face of a new Frye Hometown Pride campaign. The partnership marks the first fashion collaboration for Brothers Osborne.
The partnership includes in-store promotions such as exclusive “first listen” events for Brothers Osborne’s new music, giving fans a chance to preview the band’s sophomore album, Port Saint Joe. Vinyl copies of the album will be sold in select FRYE stores starting April 20.
Together Brothers Osborne and FRYE will host a sweepstakes to win a trip to New York, meet and greet with the band, and VIP tickets to their Mountain High Tour with Dierks Bentley.
“Frye is a company deeply rooted in our country’s history. Not to mention the undeniable style and quality.” said Brothers Osborne.