First Look: Brothers Osborne Join Frye Hometown Pride Campaign

Brothers Osborne have been tapped as the face of a new Frye Hometown Pride campaign. The partnership marks the first fashion collaboration for Brothers Osborne.

The partnership includes in-store promotions such as exclusive “first listen” events for Brothers Osborne’s new music, giving fans a chance to preview the band’s sophomore album, Port Saint Joe. Vinyl copies of the album will be sold in select FRYE stores starting April 20.

Together Brothers Osborne and FRYE will host a sweepstakes to win a trip to New York, meet and greet with the band, and VIP tickets to their Mountain High Tour with Dierks Bentley.

“Frye is a company deeply rooted in our country’s history. Not to mention the undeniable style and quality.” said Brothers Osborne.

Music is an integral part of Frye’s brand, and the company hosts a monthly in-store music series in Nashville, Fryedays, which has featured intimate live performances by Brent Cobb, Langhorne Slim, Rayland Baxter, and more, and has quickly earned a cult following.

 

• Author
• Recent Posts

Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

Latest posts by Lorie Hollabaugh (see all)

• Industry Ink: Thomas Rhett, Chris Janson, Laura Veltz, Bobby Bones, More - November 6, 2026
• Country Music Hall Of Fame & Museum Celebrates Opening Of Roger Miller Exhibit - November 6, 2026
• Clay Walker Heads Into The Holidays With New Family Christmas Album, Tour - November 6, 2026