Crosshair Music, GrassRoots Promotion Partner For Country Streaming Initiative

Crosshair Music and GrassRoots Promotion are joining forces in an initiative to bring country radio programmers into the Crosshair streaming and social media influencer network.

Crosshair Music has developed a delivery and review web app that allows artists to have their music heard and reviewed by leading streaming and social media influencers. This program leads to increased streams and exposure for new music, and GrassRoots will assist in identifying and developing streaming playlists from country radio programmers nationally.

“We are excited to add radio stations to our ever-expanding influencer network,” said Crosshair founder Garrison Snell said.”This network will continue to provide new promotional opportunities to independent artists and to encourage the creative usage of a song.”

”Radio programmers are the original influencers, and utilizing station and programmer playlists to maximize streaming follows naturally and complements traditional radio airplay,” said GrassRoots Promotion Managing Partner Nancy Tunick.

Crosshair is a subsidiary of the Nashville digital marketing agency Gryrosity Projects, which launched in 2014 and already employs 16. GrassRoots Promotion is a 21-year music marketing company specializing in radio promotion, social media and project management.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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