Reba has been tapped to portray the latest colonel in Kentucky Fried Chicken’s rotating colonel ad campaign and will promote its new Smoky Mountain BBQ fried chicken. She is the first ever music superstar chosen to play KFC founder Colonel Harland Sanders, and will appear in TV ads and on computer screens nationwide to promote the new flavor beginning Jan. 28. Other celebs who have played the Colonel include Rob Lowe, Rob Riggle, Billy Zane, George Hamilton, Jim Gaffigan, Norm Macdonald, and Darryl Hammond.
“With Reba’s southern roots and entrepreneurial spirit, she truly embodies the values of the Colonel and the crowd-pleasing flavor of our Smoky Mountain BBQ,” said Andrea Zahumensky, CMO, KFC U.S. “The pairing of a universally loved music legend like Reba with a universally appealing flavor like Smoky Mountain BBQ makes what I like to call ‘Smoky Mountain Magic.’”
“I grew up with Kentucky Fried Chicken. It’s part of my story, and I’m so excited to now be part of theirs,” said McEntire. “I’ve held a lot of roles in my life – sort of like the Colonel himself – but this is certainly the most unique one yet.”
KFC’s Smoky Mountain BBQ fried chicken blends barbeque recipes from Memphis and the Carolinas, and will make its debut in participating U.S. restaurants on Jan. 29.
Watch the four commercials below: