Spotify Launches ‘2017 Wrapped’ For Creators Campaign

Spotify announced the launch of its annual ‘2017 Wrapped’ for Creators campaign, presenting artists with a custom micro-site celebrating their success on Spotify over the past year.

The data features an overview of how their music connected with fans, including the total number of unique listeners; the biggest days of the year for up to three artist tracks; the total number of times their songs have been streamed, plus total duration of time spent listening to their music; total unique listeners for when they appeared on Spotify’s Discover Weekly and Release Radar playlists; the number of fan-curated playlists they were added to, plus the top keywords in titles of those play lists; and the three countries most of their listeners live in.

Artists and their teams can access and share their ‘2017 Wrapped’ pages by logging into Spotify for Artists, Spotify’s dashboard for artists and their teams to track their music as it goes live, control their presence on Spotify, and learn more about their listeners. Fans can only view an artist’s ‘Wrapped’ page if an artist decides to proactively share it.

The platform launched in April 2017 and has since expanded to include a variety of new features and analytics updates. Spotify for Artists also recently launched both iOS and Android apps.

“There’s so much data in the music industry, and Spotify for Artists boils it all down to help artists and their teams discern the signal from the noise,” said Charlie Hellman, Vice President, Product, Creator, Spotify. “The ‘Wrapped’ campaign is a great example of what we’ve infused into Spotify for Artists overall: data brought to life. It’s also a celebration of each artist’s year that we hope artists can enjoy with their fans.”

Learn more at https://artists.spotify.com/

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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